My Experience


Product Manager Biopharm

April 2009 - December 2009

Assigned Products;

1. NovoSeven (rFVIIa)
2. Norditopin Nordilet (Somatropin)

Key Responsibilities;

# Strategic business planning with Business Unit Manager for assigned products
# Travelled across the country to ensure field implementation.
# Inventory maintanance at distributor levels by coordination with logistic department
# Close followup of distributors to ensure availibility of products in market
# Regularly participated in the regional & global meetings for marketers representing Pakistan.
# Developed and managed “Key Opinion Leaders” & “Influencers” for assigned portfolios
# Managed sales force through development & motivation to deliver desired results and support them on day-to-day requests

Key Achievements;

# Achieved BioPharm sales 107% vs. Budget 2009 with 24% GOLY and promoted as Product
Manager (Modern Insulin & BioPharm)
# Achieved leadership position in GH segment with 58% MS
# Develop new attractive promotional material for NovoSeven
# Successfully roll out SAVE A LIFE campaign with KOLs on NovoSeven
# Successfully roll out EXPLORE & OWN campaign with support of NGO to increase diagnosis and treatment rate of GH related disorders
# Developed incentive schemes for BioPharm sales force.